New York Times story about how Disney researchers are trying to figure out how to market to boys again after what has become a girl-focused merchandising streak.
Read Complete Article »Disney Expert Uses Science to Draw Boy Viewers
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With High School Musical, the
AJ 4 years 4 weeks 1 day 20 hours ago
With High School Musical, the princesses, the fairies, and Hannah Montana, it's about time Disney started to figure out how to market to boys. Intersting that they do such in-depth market research!