Walt Disney Studios has ushered in a new president of worldwide marketing. Ricky Strauss, a Hollywood veteran, has been named to replace MT Carney in that role.
Details »Disney Studios Names New President Of Worldwide Marketing
Is Disney Movie Marketing Undergoing a Shakeup? | The Disney Blog
Many Disney fans blame Disney’s marketing efforts for the less than stellar box office for most of the recent animated features to come out of Burbank. Now eyes have again turned to the marketing team, but this time for the lackluster performance of Jerry Bruckheimer’s films for the studio.
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One family's quest to spend a year without using any Disney-related products
As the founder of "Parents for Ethical Marketing", Lisa Ray wants to prove that her family can survive a year without using any products from Disney. How is she doing, two months in? So far... so good.
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Disney Restyles "Tangled" to Appeal To Boys
There’s been lots of talk recently about the changes being made to Disney’s computer-animated “Rapunzel” movie, including it’s title change to “Tangled.”
The LA Times thinks this is because Disney’s trying to ensure that the film doesn’t appear too “girly.”
Details »MiceAge.com - A different look at Disney Branding and Marketing
How does the Disney brand make you "feel"? Well, the opposite of love is not hatred. It's indifference. And something I would be hyper-sensitive toward, if I were in Disney's shoes.
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What will Disney do for high-speed rail in Orlando? -- OrlandoSentinel.com
Disney offered free land for a station, and the marketing muscle of Disney could bring countless riders to the system that also would link Orlando International Airport with International Drive, Lakeland and Tampa.
But whether Disney will do anything to get its millions of customers to actually ride the train is unclear.
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Zip-A-Dee-Doo-Pod Episode #37: "Hannah Hangs Up - Is the New Miley Cyrus Scandal Disney's Fault?"
The latest Miley Cyrus scandal has Zip-A-Dee-Doo-Pod doing something its host never thought it would: talking about Ms. Montana herself for a whole episode. But is it really Miley who's behind this controversy, or Disney's PR folks? Listen in to find out why Miley Cyrus keeps hanging up on DJs during live radio telephone interviews -- and to hear the audio of it actually happening! (Runtime: 45:06).
More at http://www.aaronwallaceonline.com
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