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What will those brilliant Imagineers think of next?
Picture this: You and your family are at Walt Disney World. You’re having the time of your life…but so are thousands of other people at precisely the same time. There are so many things you’d like to squeeze into your day. But where ever you go, the crowds are daunting, and each ride takes an hour with wait times, drastically cutting down on your fun.
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One thing that many Disney fans have long groused about, and something that I’ve talked about here, is the process by which Mickey Mouse has been transformed over the years from a funny and entertaining character to a bland corporate icon. Many people forget that those early black and white Mickey shorts were hilarious.
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New York Times story about how Disney researchers are trying to figure out how to market to boys again after what has become a girl-focused merchandising streak.
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